Executive - Business Marketing

About the Role

• TiHAN-IITH is looking for a dynamic and motivated Business Marketing professional to support marketing, business outreach, lead generation, brand promotion, market research, and stakeholder engagement activities.
• The candidate will contribute to promoting TiHAN-IITH technologies, products, services, R&D capabilities, testbed facilities, innovation programs, and commercialization opportunities among industry, startups, academia, government organizations, and other stakeholders.

Key Responsibilities

• Develop and execute marketing strategies to promote TiHAN-IITH technologies, products, services, programs, and facilities.
• Conduct market research to identify potential customers, industries, business opportunities, and emerging market trends.
• Identify and generate leads through digital marketing, networking, industry outreach, and other marketing activities.
• Develop and manage digital marketing initiatives, including social media, email marketing, website content, and online campaigns.
• Prepare marketing materials such as presentations, brochures, proposals, newsletters, and promotional content.
• Plan and execute marketing campaigns to strengthen TiHAN-IITH visibility and brand presence.
• Identify and establish communication with potential industry partners, startups, academic institutions, government organizations, and other stakeholders.
• Support business outreach and maintain effective relationships with prospective clients and partners.
• Coordinate and participate in seminars, workshops, exhibitions, conferences, networking events, and other promotional activities.
• Work closely with technical and business development teams to understand TiHAN-IITH offerings and effectively communicate them to prospective stakeholders.
• Maintain and update databases of leads, customers, partners, and business contacts.
• Monitor marketing performance, lead generation, campaign results, and relevant KPIs.
• Prepare periodic reports on marketing activities, outreach, leads, and campaign performance.
• Monitor competitor activities, industry developments, and market trends and provide relevant insights.
• Support business development and technology commercialization activities through effective marketing and outreach.
• Undertake any other marketing and business outreach activities assigned by the management.

Desired Profile

• MBA / PGDM in Marketing from a recognized university/institution.
• 0 to 2 years of relevant experience in marketing, business development, digital marketing, sales, or a related field.
• Fresh MBA graduates with strong communication and marketing skills may also apply.
• Good understanding of marketing principles, market research, lead generation, and customer engagement.
• Knowledge of digital marketing, social media marketing, and online promotional tools is desirable.
• Excellent communication, presentation, interpersonal, and relationship-building skills.
• Strong analytical, organizational, and multitasking abilities.
• Proficiency in MS Excel, PowerPoint, Word, and other productivity tools.
• Ability to work independently and collaboratively with cross-functional teams.
• Willingness to participate in external meetings, exhibitions, workshops, conferences, and business outreach activities.
• Interest in technology, innovation, startups, autonomous systems, and emerging technologies will be an advantage.

Essential Educational Background

• MBA / PGDM in Marketing is mandatory.
• Bachelor’s degree in any discipline.
• Candidates with a bachelor’s degree in engineering/technology along with an MBA in Marketing will be preferred.

Personal Desirable Attributes

• Strong interest in marketing, business growth, and technology commercialization.
• Proactive and result-oriented approach.
• Good networking and relationship-building skills.
• Creative approach toward marketing and promotional activities.
• Strong willingness to learn and adapt to a technology-driven environment.
• Professional attitude and excellent interpersonal skills.
• Ability to take initiative and work in a dynamic innovation ecosystem.

Selection Process

• Applications will be screened based on the prescribed eligibility criteria.
• Shortlisted candidates may be called for an online interview followed by a personal interview at IIT Hyderabad, as applicable.
• Candidates must produce original documents for verification during the selection process.